The Founder’s Corner Edition 13: The Double-blind Trial

The double-blind trial is at the heart of testing by pharmaceutical companies. It has become accepted as the basis upon which to assess product efficacy. However, does it actually provide the gold standard of trust that it is credited with?

The Product Pulse with Sean McDonald: How Long Does the MagicDichol® Family of Products Last? Explaining PAO

Hello everybody, it’s Sean with MagicDichol®. I’d like to take a few minutes of your time today and talk with you about something we do get questions about fairly often, and that is: how long are the MagicDichol Family of Products good for?

Who Knew? Q&A with John: Creatures of Habit

G’day,

We probably all know people with a wide variety of behavioural patterns.

There are those who appear to us as utterly disorganised and random in their personal lives, whilst at the other end of the behavioural spectrum, those who have turned their daily lives into a series of time-sensitive repetitions and almost sacred rituals.

Real World Applications: Morning Sunlight

The importance of morning sunlight is a rising topic in the health and wellness world. And while it is certainly a ritual many have found to be grounding, it’s more than just a lifestyle habit. In fact, this practice provides the body with an important signal that helps organize multiple biological systems.

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